They say it costs on average as much as £200,000 to bring up a child to the age of 21 - and to be honest I'm not surprised.
I could probably spend that on clothes alone for my two if time, credit card limits and my husband didn't hold me back.
After all, it's so much more fun shopping for a child (your own or someone else's) because they look good in almost everything you buy.
And while there are plenty of shops over here catering for little children's everyday wear, for the really lovely stuff you have to look across the Channel.
Which is why I'm so excited that the Little Fashion Gallery - an online emporium of the most beautiful children's clothing (and furniture, toys etc.) imaginable - is coming to the UK.
Run by Marie Soudre-Richard, it shares a lot of characteristics with hush - such as the emphasis on friendly customer service and great presentation.
That's what makes it the perfect place to buy presents for your friends' and family's children - as well as special outfits for your own little monsters (if you have them).
Just don't blame me if you go so crazy that you haven't got any money left to feed them...